Within two years, CEO grew its capacity to be the third largest rice bran oil producer in the region. Its clients include conglomerates such as Boso, CJ corp, CP group Betragro, Cargill,
In 2009, CEO reached its revenue mark of one billion baht. The company became fully certified by international accreditations including GMP, HACCP, ISO 9001, ISO 14000, ISO 22000, Kosher, Halal and Board of
CEO continues to evolve as a specialized, innovative rice bran oil company working with rice farmers and scientists to fully extract the nutritional benefits of rice bran
Born in Bangkok, Pita began his career in the private sector at The Boston Consulting Group and Merrill Lynch working with fortune 500 companies. He then turned to the public sector to work at the office of Minister, Ministry of Commerce, and Government of Thailand
In 2006, after his father abrupt departure, Pita overtook CEO Agrifood Limited (CEO) as an agriculture start up (his father passed away 3 months into the project) The company was restructured operationally and financially. Pita forged ahead and turned CEO into the third largest crude rice bran producer in Thailand.
In 2010, Pita launched “ The Rice Bran Oil Company” as a rice bran value added consumer projects focusing on supplement (similar to flaxseed oil), skin care (similar to olive oil) and snacks (similar to wheat & oat bran) CEO Agrifood partnered with 6 universities across Asia for future innovation projects including rice bran protien extraction, Rice bran Bio Diesel and effective heart disease preventions
Pita holds a degree in Master of Public Policy, Harvard University, Master of Business Administration, and Massachusetts Institute of Technology (MIT). He spends his time between Bangkok and Singburi with his wife, Chutima Limjaroenrat
Sales & Trading Director
Growing up in a prominent agriculture trading family, Perapol began his career at SHS group, one of the largest agro business firms in Thailand. He spent over 20 years working solely on rice bran procurement, sales and trading. At CEO, Perapol supervises hundreds of rice millers and handles clients such as CP, Betagro and Cargill.
Perapol lives with his wife and daughter in Bangkok. He holds a Bachelor of Business Administration (Marketing) from Bangkok University
Prior to earning his MBA Enterprenuership from Middlesex University, London, Pasinn spent years in Australia working in Operations information system. At CEO, Pasinn plans, coordinates and executes operational plans closely with Buncha Jeensom, the factory manager in order to gain scale, efficiency and quality in our rice bran operations
Pasinn is the youngest son of Pongsak Limjaroenrat, the founder of CEO Agrifood Limited
A native of Roi-et, where rice is abundant, Supaporn joined CEO in the start up phase in 2006. Prior to CEO, Supaporn has worked extensively in accounting across industries including Tesco Lotus for 16 years. Supaporn supervises both financial and cost accouting of the CEO operations.
Supaporn holds Bachelor of Business Administration majoring in Accounting. She lives with her husband and a son in Bangkok
Business Development Director
Vanop Limjaroenrat started his career in Telecommunication business as a system developer, and in 2001, he moved to Oregon State, USA, for studying MBA in Marketing Strategy and International Management fields.
In American, he spent 3 years in classrooms and another year traveling around the country. In 2005, he returned to Thailand and joined Modernine Television (MCOT PLC.) working in Integrated Marketing Communication team, where he organized government budgets on MCOT Medias such as Television , Radios, Thai news agency, Internet and Cable channels. In 2007, he joined CEO Agrifood Company and became a Business Development Director
Buncha has over 20 years experience in running a rice bran oil plant. A native of Prajeenburi, Buncha joined CEO in 2006 and has worked across all aspects including factory operation, establishment and maintenance.
Buncha supervises 70 staffs at the Singburi plant. In 2008, CEO was recognised the “factory of province” an award given by Ministry of Industry, government of Thailand. Buncha holds Bachelor degree in engineering from Ratchaputratchanakrin University and Master degree in Business Administration from Ratchamongkol Institute of Technology
Quality Control Director
With more than 30 years of food industry experience including TIPCO and Thai Pineapple Factory and soap & glycerin factory, Saowalak joined CEO in 2006 as the quality control (QC) manager where she established an effective wet and dry lab for quality guaranteed to our customers. Throughout 2006 to 2008, Saowalak led a small team of quality committee to get CEO accredited by international organizations including GMP, HACCP, ISO 9001, ISO 14000, ISO 22000, Kosher, Halal.
Saowalak holds a degree in Bachelor of Science from Prince of Songkhla University